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1 book publicity
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2 book publicity
Полиграфия: книжная реклама -
3 book publicity
Англо-русский словарь по полиграфии и издательскому делу > book publicity
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4 book publicity
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5 book publicity
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6 publicity
сущ.1) общ. известность2) марк. паблисити (предоставление информации о товаре, лице или компании по инициативе СМИ, которые считают эту информацию полезной для своей читательской или телевизионной аудитории; за эту информацию компания не платит и она вызывает большее доверие у публики; компании способствовуют паблисити различными методами: присылают журналистам информационные материалы, организуют различные общественные мероприятия и т. д.)book publicity — продвижение [пиар-кампания\] книги (с целью увеличения роста продаж)
to get publicity for the company — сделать так, чтобы о компании заговорили
Advertising you pay for, publicity you pray for. — За рекламу платишь, за паблисити молишь.
See:publicity agent, publicity director, advertising 3), advance publicity, adverse publicity, admass, propaganda, public relations
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1) публичность, гласность; 2) реклама, рекламирование; 3) известность, слава.* * ** * *. 1) известность, популярность, реклама; 2) распространение информации о фирме и ее товарах с целью стимулирования спроса. . Словарь экономических терминов 1 .* * *популяризация, придание известности, «паблисити»действия, направленные на привлечение внимания публики -
7 publicity
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8 publicity
Англо-русский словарь по полиграфии и издательскому делу > publicity
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9 publicity
n1) публічність, гласністьto give publicity to smth. — розголосити (оприлюднити) щось
to avoid (to shun) publicity — уникати прилюдності (розголошення)
2) слава, популярність3) реклама, рекламування; пропагуванняpublicity bureau — рекламне бюро; бюро реклами та інформації
* * *[pe'blisiti]n1) публічність, гласність2) популярність, слава3) реклама, рекламування; рекламні матеріали (статті, фільми) -
10 publicity
1 საჯაროობაhe avoids publicity საჯაროობას თავს არიდებს / გაურბის2 რეკლამა -
11 the book of the month club
клуб "лучшей книги месяца"Much could be said about the publicity aspect, about the various book of the month clubs... (R. Fox, ‘The Novel and the People’, ‘Introduction’) — Много можно было сказать о рекламе, о различных клубах "лучшей книги месяца"...
Large English-Russian phrasebook > the book of the month club
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12 затраты на рекламу
Бизнес, юриспруденция. Русско-английский словарь > затраты на рекламу
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13 книжная реклама
Polygraphy: book publicity -
14 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
15 hoja
f.1 leaf.hoja caduca deciduous leafhoja de laurel bay leafhoja perenne perennial leaf2 sheet (of paper).hoja informativa newsletterhoja de pedido order formhoja de servicios record (of service), track record3 blade.hoja de afeitar razor blade4 leaf.5 folium.6 wing.* * *1 (gen) leaf2 (pétalo) petal3 (de papel) sheet; (impreso) handout, printed sheet4 (de libro) leaf, page5 (de metal) sheet6 (de cuchillo etc) blade7 (de puerta, ventana) leaf; (de mesa) leaf, flap8 (porción de tierra) fallow land\batir hoja to beat metalde hoja caduca BOTÁNICA deciduousde hoja perenne BOTÁNICA evergreenno tiene vuelta de hoja figurado there's no doubt about ittemblar como una hoja to shake like a leafvolver la hoja figurado to change the subjecthoja de afeitar razor bladehoja de cálculo spreadsheethoja de parra figurado cover, alibihoja de ruta waybillhoja de servicios service recordhoja en blanco blank sheet of paperhoja seca dead leafhoja suelta loose leaf, loose sheet* * *noun f.1) sheet, page2) leaf3) blade* * *SF1) (Bot) [de árbol, planta] leaf; [de hierba] blade2) [de papel] leaf, sheet; (=página) page; (=formulario) form, documenthojas sueltas — loose sheets, loose-leaf paper sing
volver la hoja — (lit) to turn the page; (=cambiar de tema) to change the subject; (=cambiar de actividad) to turn over a new leaf
hoja de ruta — waybill; (fig) road map
hoja de trabajo — (Inform) worksheet
hoja de vida — And curriculum vitae, résumé (EEUU), CV
hoja informativa — leaflet, handout
hoja volante, hoja volandera — leaflet, handbill
3) (Téc) [de metal] sheet; [de espada, patín] bladehoja de lata — tin, tinplate
4) [de puerta] [de madera] leaf; [de cristal] sheet, pane5)hoja de tocino — side of bacon, flitch
* * *1) (Bot) leaftemblar como una hoja — to shake like a leaf
2)a) ( folio) sheetb) ( de libro) page, leafc) ( formulario) form, sheetd) ( octavilla) leaflet, flier (AmE)3)a) (de puerta, mesa) leafb) (de madera, metal) sheetc) ( de cuchillo) blade•* * *= blade, leaf [leaves, -pl.], leaf [leaves, -pl.], sheet.Nota: Cada una de las partes iguales, numeradas o no, que resultan de doblar el papel para formar el pliego.Ex. Just as Ivan finds that by taking pleasure in finding and managing to keep a broken and discarded hacksaw blade he makes survival possible and beats Stalin and his jailors at heir own game.Ex. A format is the number of times the printed sheet has been folded to make the leaves of a book, e.g., folio (one fold giving two leaves), quarto (two folds giving four leaves), etc.Ex. Concepts which denote parts of a plant, eg leaf, flower, etc, are also Personality concepts.Ex. As used in the description area, a sheet is a single piece of paper other than a broadside (q.v.) with manuscript or printed matter on one or both sides.----* árbol de hoja caduca = deciduous tree.* árbol de hoja perenne = evergreen tree.* bosque de árboles de hoja caduca = deciduous forest.* brotar hojas = leaf out.* catálogo de hojas sueltas = sheaf catalogue.* constituido por hojas superpuestas = in codex form.* cubierto de hojas = leafy [leafier -comp., leafiest -sup.].* de doble hoja = double-hinged.* de hoja caduca = deciduous.* de hoja perenne = evergreen.* de hojas largas = long-leaved.* echar hojas = leaf out.* hoja adjunta = rider.* hoja con la información básica para Hacer Algo = data sheet [datasheet].* hoja con los datos básicos para Hacer Algo = data sheet [datasheet].* hoja de afeitar = razor blade.* hoja de agua = waterleaf.* hoja de arce = maple leaf.* hoja de cálculo = spreadsheet.* hoja de cálculo electrónica = electronic spreadsheet.* hoja de circulación = routing slip, circulation slip.* hoja de códigos = code sheet.* hoja de control = overriding slip.* hoja de cortesía = fly-leaf [fly-leaves, -pl.].* hoja de estilo = style sheet.* hoja de fecha de devolución = date label.* hoja de guarda = fly-leaf [fly-leaves, -pl.].* hoja de hierba = grass blade, blade of grass.* hoja de inscripción = registration form.* hoja de normas = rule sheet.* hoja de palmera = palm leaf.* hoja de papel = slip of paper, sheet of paper.* hoja de papel continuo = web of paper.* hoja de papel encerada = wax sheet.* hoja de partitura = ballad-sheet.* hoja de pedido = order form.* hoja de pino = pine needle.* hoja de préstamo = routing slip, issue form, circulation slip.* hoja de reserva = hold slip, booking form.* hoja de respaldo = backing sheet.* hoja de ruta = road map [roadmap], route map, logbook [log book].* hoja de toma de datos = checklist [check-list], data sheet [datasheet].* hoja eliminada = cancellandum [cancellanda, -pl.].* hoja informativa = news-sheet [newsheet], newsletter, information sheet.* hoja parroquial = parish magazine.* hoja perforada = tear-off sheet, tearsheet.* hoja prensada = pressed leaf.* hoja publicitaria = flyer [flier, -USA], advertising flyer, publicity flyer.* hoja repuesta = cancel, cancellans [cancellatia, -pl.].* hojas de cortesía = endpapers.* hojas de té = tea leaves.* hojas sueltas = looseleaf [loose-leaf], loose-leaf paper.* hoja suelta = sheaf, slip, flysheet, handout [hand-out].* hoja técnica = bluesheet, fact sheet.* libro de hojas de palmera = palm leaf book.* manual de hojas sueltas = loose-leaf manual.* manuscrito en hoja de palmera = palm leaf manuscript.* molde de dos hojas = two-sheet mould.* no debes juzgar un libro por el color de sus hojas = don't judge a book by its cover.* pasar hojas = page (through), turn + pages, flip + pages.* pasar hojas hacia atrás = page + backward.* pasar hojas hacia delante = page + forward.* planta de hoja perenne = evergreen plant, evergreen.* temblar como una hoja = shake like + a leaf, tremble like + a leaf.* * *1) (Bot) leaftemblar como una hoja — to shake like a leaf
2)a) ( folio) sheetb) ( de libro) page, leafc) ( formulario) form, sheetd) ( octavilla) leaflet, flier (AmE)3)a) (de puerta, mesa) leafb) (de madera, metal) sheetc) ( de cuchillo) blade•* * *= blade, leaf [leaves, -pl.], leaf [leaves, -pl.], sheet.Nota: Cada una de las partes iguales, numeradas o no, que resultan de doblar el papel para formar el pliego.Ex: Just as Ivan finds that by taking pleasure in finding and managing to keep a broken and discarded hacksaw blade he makes survival possible and beats Stalin and his jailors at heir own game.
Ex: A format is the number of times the printed sheet has been folded to make the leaves of a book, e.g., folio (one fold giving two leaves), quarto (two folds giving four leaves), etc.Ex: Concepts which denote parts of a plant, eg leaf, flower, etc, are also Personality concepts.Ex: As used in the description area, a sheet is a single piece of paper other than a broadside (q.v.) with manuscript or printed matter on one or both sides.* árbol de hoja caduca = deciduous tree.* árbol de hoja perenne = evergreen tree.* bosque de árboles de hoja caduca = deciduous forest.* brotar hojas = leaf out.* catálogo de hojas sueltas = sheaf catalogue.* constituido por hojas superpuestas = in codex form.* cubierto de hojas = leafy [leafier -comp., leafiest -sup.].* de doble hoja = double-hinged.* de hoja caduca = deciduous.* de hoja perenne = evergreen.* de hojas largas = long-leaved.* echar hojas = leaf out.* hoja adjunta = rider.* hoja con la información básica para Hacer Algo = data sheet [datasheet].* hoja con los datos básicos para Hacer Algo = data sheet [datasheet].* hoja de afeitar = razor blade.* hoja de agua = waterleaf.* hoja de arce = maple leaf.* hoja de cálculo = spreadsheet.* hoja de cálculo electrónica = electronic spreadsheet.* hoja de circulación = routing slip, circulation slip.* hoja de códigos = code sheet.* hoja de control = overriding slip.* hoja de cortesía = fly-leaf [fly-leaves, -pl.].* hoja de estilo = style sheet.* hoja de fecha de devolución = date label.* hoja de guarda = fly-leaf [fly-leaves, -pl.].* hoja de hierba = grass blade, blade of grass.* hoja de inscripción = registration form.* hoja de normas = rule sheet.* hoja de palmera = palm leaf.* hoja de papel = slip of paper, sheet of paper.* hoja de papel continuo = web of paper.* hoja de papel encerada = wax sheet.* hoja de partitura = ballad-sheet.* hoja de pedido = order form.* hoja de pino = pine needle.* hoja de préstamo = routing slip, issue form, circulation slip.* hoja de reserva = hold slip, booking form.* hoja de respaldo = backing sheet.* hoja de ruta = road map [roadmap], route map, logbook [log book].* hoja de toma de datos = checklist [check-list], data sheet [datasheet].* hoja eliminada = cancellandum [cancellanda, -pl.].* hoja informativa = news-sheet [newsheet], newsletter, information sheet.* hoja parroquial = parish magazine.* hoja perforada = tear-off sheet, tearsheet.* hoja prensada = pressed leaf.* hoja publicitaria = flyer [flier, -USA], advertising flyer, publicity flyer.* hoja repuesta = cancel, cancellans [cancellatia, -pl.].* hojas de cortesía = endpapers.* hojas de té = tea leaves.* hojas sueltas = looseleaf [loose-leaf], loose-leaf paper.* hoja suelta = sheaf, slip, flysheet, handout [hand-out].* hoja técnica = bluesheet, fact sheet.* libro de hojas de palmera = palm leaf book.* manual de hojas sueltas = loose-leaf manual.* manuscrito en hoja de palmera = palm leaf manuscript.* molde de dos hojas = two-sheet mould.* no debes juzgar un libro por el color de sus hojas = don't judge a book by its cover.* pasar hojas = page (through), turn + pages, flip + pages.* pasar hojas hacia atrás = page + backward.* pasar hojas hacia delante = page + forward.* planta de hoja perenne = evergreen plant, evergreen.* temblar como una hoja = shake like + a leaf, tremble like + a leaf.* * *A ( Bot) leafárbol de hoja caduca/perenne deciduous/evergreen treehoja de laurel bay leaftemblar como una hoja to shake like a leafCompuesto:B1 (folio) sheet¿tienes una hoja en blanco? do you have a blank sheet of paper?en una hoja aparte on a separate sheet of paper2 (de un libro) page, leafpasar las hojas to turn the pages3 (formulario) form, sheet4 (octavilla) leaflet, flier ( AmE)Compuestos:spreadsheet, worksheetworksheetorder formcomplaint formA ( Transp) waybillB ( Pol) road mapservice recordworksheetspreadsheet (program)interleafparish newsletterC1 (de una puerta, mesa) leafuna puerta de dos hojas a double door2 (de madera, metal) sheet3 (de un cuchillo) bladeCompuesto:razor blade* * *
hoja sustantivo femenino
1 (Bot) leaf
2
3
hoja sustantivo femenino
1 Bot leaf
un árbol de hoja perenne, an evergreen tree
de hoja caduca, deciduous
2 (de papel) sheet, leaf
(de un libro) leaf, page
(impreso) hand-out, printed sheet
Inform hoja de cálculo, spreadsheet
3 (plancha de metal) sheet
4 (de un arma blanca) blade
5 (de una puerta o ventana) leaf
6 (documento) hoja de reclamaciones, complaints book
hoja de servicios, service record
' hoja' also found in these entries:
Spanish:
caduca
- caduco
- desgajar
- disecar
- papel
- perenne
- pliego
- rabillo
- rabo
- reclamación
- retráctil
- vuelta
- alargado
- arrancar
- brotar
- cuchilla
- filoso
- folio
- folleto
- lámina
- mellar
- nacer
- nómina
- palma
- pasar
- penca
- romper
- suelto
English:
blade
- bud
- deathly
- evergreen
- fig leaf
- flutter
- hand-out
- leaf
- legal-size
- needle
- newsletter
- open out
- palm
- paper
- paying-in-slip
- printout
- razor
- rib
- sheet
- side
- spreadsheet
- sprout
- stem
- wage slip
- worksheet
- bay
- crumple
- deciduous
- ever
- flap
- flat
- frond
- green
- have
- pane
- pine
- separate
- spread
- tea
- time
- tin
* * *hoja nf1. [de planta] leaf;[de hierba] blade hoja caduca deciduous leaf;árbol de hoja caduca deciduous tree;hoja de coca coca leaf;hoja dentada dentate leaf;hoja de parra vine leaf;[en arte] fig leaf;hoja perenne perennial leaf;árbol de hoja perenne evergreen (tree)2. [de papel] sheet (of paper);[de libro] page;¿tienes una hoja suelta? do you have a sheet of paper?;volver la hoja to turn the page;[cambiar de tema] to change the subject hoja informativa [de gobierno, asociación] fact sheet; [entregada en la calle] flyer; [boletín] newsletter;hoja parroquial parish newsletter;Com hoja de pedido order form;hoja de reclamación complaint form;hoja de ruta waybill;Fig road map;hoja de servicios record (of service), track record;Col hoja de vida curriculum vitae, US résumé3. [de cuchillo] bladehoja de afeitar razor blade4. [de puertas, ventanas] leafhoja de estilos style sheet6. [lámina] sheet, foilhoja de lata tin plate* * *f1 BOT leaf3 de cuchillo blade* * *hoja nf1) : leaf, petal, blade (of grass)2) : sheet (of paper), page (of a book)hoja de cálculo: spreadsheet3) formulario: formhoja de pedido: order form4) : blade (of a knife)hoja de afeitar: razor blade* * *hoja n2. (de flor) petal3. (de papel) sheet4. (de libro, periódico) page5. (de cuchillo, sierra) blade -
16 pubblicità
f invar publicity, advertisingannuncio ad(vert)pubblicità televisiva television ad, BE commercialfare pubblicità a evento publicizeprodotto advertise* * *pubblicità s.f.1 publicity: odio la pubblicità e cerco di evitarla, I hate publicity and try to avoid it; dare pubblicità a un'iniziativa, to publicize an initiative // cercherò di fare pubblicità al tuo libro, I shall try to make your book known // sta' zitto, non far pubblicità!, keep quiet about it, don't publicize it! (o don't broadcast it!)2 ( propaganda commerciale) advertising: pubblicità informativa, informative advertising; pubblicità luminosa, luminous signs; pubblicità per corrispondenza, mailing (o mail advertising); pubblicità sensazionalistica, hype; pubblicità subliminale, subliminal advertising; pubblicità radio-televisiva, commercials (o radio and television advertising); pubblicità a mezzo affissione, poster advertising; pubblicità sulla stampa, newspaper advertising; piccola pubblicità, small advertisements (o fam. small ads); agente di pubblicità, advertising agent; ( al servisio di una personalità) publicity agent; agenzia di pubblicità, advertising agency; esperto in pubblicità, advertising expert, (amer.) adman; direttore della pubblicità, advertising manager; spese di pubblicità, advertising costs (o expenses); ufficio di pubblicità, advertising office; fare pubblicità a un prodotto, to advertize a product; fare pubblicità a un film, to publicize a film; ottenere molta pubblicità, to get a lot of publicity // farsi pubblicità, to publicize oneself // la pubblicità è l'anima del commercio, advertising is the very soul of trade // essere condizionati dalla pubblicità, to be conditioned by advertising.* * *[pubblitʃi'ta]sostantivo femminile invariabile1) (attività, professione) advertising, publicityfare pubblicità a un prodotto — to advertise o publicize a product
2) (annuncio) ad(vertisement); rad. telev. commercial (break); (materiale pubblicitario) publicityuna pubblicità televisiva, radiofonica — a television, radio commercial
•* * *pubblicità/pubblit∫i'ta/f.inv.1 (attività, professione) advertising, publicity; lavora nel settore della pubblicità he works in advertising; fare pubblicità a un prodotto to advertise o publicize a product; farsi pubblicità to promote oneself2 (annuncio) ad(vertisement); rad. telev. commercial (break); (materiale pubblicitario) publicity; piccola pubblicità small ad(vertisement); una pubblicità televisiva, radiofonica a television, radio commercialpubblicità comparativa comparative advertising; pubblicità progresso social marketing. -
17 plug
1. noun1) (a device for putting into a mains socket in order to allow an electric current to flow through the appliance to which it is attached by cable: She changed the plug on the electric kettle.) enchufe2) (an object shaped for fitting into the hole in a bath or sink to prevent the water from running away, or a piece of material for blocking any hole.) tapón
2. verb(to block (a hole) by putting a plug in it: He plugged the hole in the window with a piece of newspaper.) tapar- plug inplug1 n1. enchufe2. tapónplug2 vb tapar / rellenartr[plʌg]1 (for bath, sink, etc) tapón nombre masculino2 SMALLELECTRICITY/SMALL (on lead) enchufe nombre masculino, clavija; (socket) enchufe nombre masculino, toma de corriente3 (publicity) publicidad nombre femenino4 (of tobacco) rollo1 (hole etc) tapar (up, -)2 (publicize) dar publicidad a, promocionar\SMALLIDIOMATIC EXPRESSION/SMALLto give something a plug dar publicidad a algo, promocionar algosparking plug bujía1) block: tapar2) promote: hacerle publicidad a, promocionar3)to plug in : enchufarplug n1) stopper: tapón m2) : enchufe m (eléctrico)3) advertisement: publicidad f, propaganda fn.• botana s.f.• bujía s.f.• clavija s.f.• enchufe (Electricidad) s.m.• obturador s.m.• taco s.m.• tampón s.m.• tapadero s.m.• tapón s.m.• tarugo s.m.• toma s.f.• tomacorrientes s.m.• tomada s.f.v.• empastar v.• obturar v.• tapar v.• taponar v.
I plʌg1) ( stopper) tapón m2) ( Elec)a) ( attached to lead) enchufe m; ( socket) toma f de corriente, enchufe m, tomacorriente(s) m (AmL)b) ( spark plug) bujía f3) ( publicity) (colloq)to give something a plug — hacerle* propaganda a algo, darle* publicidad a algo
4) ( fire plug) (AmE) boca f de incendio, grifo m (Chi)
II
- gg- transitive verb1) \<\<hole/gap\>\> tapar, rellenar2) ( promote) \<\<record/book\>\> hacerle* propaganda a•Phrasal Verbs:- plug in- plug up[plʌɡ]1. N1) (in bath, basin, barrel, for leak) tapón m2) (Elec) (on flex, apparatus) enchufe m, clavija f ; (=socket) toma f de corriente; (Telec) clavija f ; (Aut) (=spark plug) bujía f2-/3-pin plug — clavija f bipolaripolar, clavija f de doses polos
3) [of tobacco] rollo m, tableta f (de tabaco de mascar)4) * (=piece of publicity) publicidad fto give sth/sb a plug — dar publicidad a algo/algn
to get/put in a plug for a product — lograr anunciar un producto (de modo solapado)
2. VTto plug a loophole — (fig) cerrar una escapatoria
to plug the drain on the reserves — (fig) acabar con la pérdida de reservas
2) (=insert) introducir3) * (=publicize) dar publicidad a4) * (=advocate, put forward) insistir or hacer hincapié en5) ** (=hit) pegar; (=shoot) pegar un tiro a- plug in- plug up* * *
I [plʌg]1) ( stopper) tapón m2) ( Elec)a) ( attached to lead) enchufe m; ( socket) toma f de corriente, enchufe m, tomacorriente(s) m (AmL)b) ( spark plug) bujía f3) ( publicity) (colloq)to give something a plug — hacerle* propaganda a algo, darle* publicidad a algo
4) ( fire plug) (AmE) boca f de incendio, grifo m (Chi)
II
- gg- transitive verb1) \<\<hole/gap\>\> tapar, rellenar2) ( promote) \<\<record/book\>\> hacerle* propaganda a•Phrasal Verbs:- plug in- plug up -
18 dar publicidad
(v.) = publicise [publicize, -USA], give + publicityEx. A variety of extension activities, such as book clubs, competitions and quizzes also help to publicize the stock and the work of the library.Ex. Virtually no publicity was given to the service, since the library administration did not want to raise expectations, as they were unsure whether it was going to be possible to continue the service, due to budgetary restrictions at the time.* * *(v.) = publicise [publicize, -USA], give + publicityEx: A variety of extension activities, such as book clubs, competitions and quizzes also help to publicize the stock and the work of the library.
Ex: Virtually no publicity was given to the service, since the library administration did not want to raise expectations, as they were unsure whether it was going to be possible to continue the service, due to budgetary restrictions at the time. -
19 recibir publicidad
(v.) = receive + publicityEx. Large scale book thefts have received publicity in newspapers and journals.* * *(v.) = receive + publicityEx: Large scale book thefts have received publicity in newspapers and journals.
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20 advance
1. verb1) (to move forward: The army advanced towards the town; Our plans are advancing well; He married the boss's daughter to advance (= improve) his chances of promotion.) avanzar, proceder2) (to supply (someone) with (money) on credit: The bank will advance you $500.) adelantar
2. noun1) (moving forward or progressing: We've halted the enemy's advance; Great advances in medicine have been made in this century.) avance, adelanto, progreso2) (a payment made before the normal time: Can I have an advance on my salary?) anticipo3) ((usually in plural) an attempt at (especially sexual) seduction.) insinuación, propuesta
3. adjective1) (made etc before the necessary or agreed time: an advance payment.) por adelantado, anticipado2) (made beforehand: an advance booking.) anticipado3) (sent ahead of the main group or force: the advance guard.) avanzadilla•- advanced- in advance
advance1 n1. avance2. adelanto / progreso / avance3. anticipo / adelantoI need an advance of £50 necesito un adelanto de 50 librasin advance por adelantado / con antelaciónadvance2 vb1. avanzar2. adelantartr[əd'vɑːns]1 (movement) avance nombre masculino2 (progress) adelanto, progreso, avance nombre masculino3 (payment) anticipo1 (person, object) avanzar3 (money) anticipar, adelantar4 (price) aumentar, incrementar5 (cause, interests) favorecer, ayudar6 (date) adelantar■ he wants to advance the date of the meeting to the 5th quiere adelantar la fecha de la reunión al día cinco1 (move forward) avanzar■ as the days advanced our problems increased conforme pasaban los días nuestros problemas fueron creciendo2 (rise) subir\SMALLIDIOMATIC EXPRESSION/SMALL■ to book/prepare in advance reservar/preparar con antelaciónin advance of antes deto make advances progresarto make advances to somebody (contact) establecer contacto con 2 (proposal) hacer una propuesta a 3 (sexually) insinuarse a alguienadvance booking reserva anticipadaadvance guard avanzadillaadvance notice previo avisoadvance party avanzadillaadvance payment pago anticipadoadvance warning previo aviso1) : avanzar, adelantarto advance troops: avanzar las tropas2) promote: ascender, promover3) propose: proponer, presentar4) : adelantar, anticiparthey advanced me next month's salary: me adelantaron el sueldo del próximo mesadvance vi1) proceed: avanzar, adelantarse2) progress: progresaradvance adj: anticipadoadvance notice: previo avisoadvance n1) progression: avance m2) progress: adelanto m, mejora f, progreso m3) rise: aumento m, alza f4) loan: anticipo m, préstamo m5)in advance : por adelantadoadj.• adelantado, -a adj.• anticipado, -a adj.n.• adelantamiento s.m.• adelanto s.m.• anticipación s.f.• anticipo s.m.• avance s.m.• paso s.m.• progreso s.m.v.• acrecentar v.• adelantarse v.• anticipar v.• avanzar v.• aventajar v.• fomentar v.• ganar v.• progresar v.• proponer v.
I
1. əd'væns, əd'vɑːnsa) \<\<person/vehicleoops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
[ǝd'vɑːns]advance man o agent — (AmE Theat) agente m
1. N1) (=forward movement) avance m2) (=progress) (in science, technology) avance m, adelanto m ; [of disease] avance man important scientific advance — un importante avance or adelanto científico
the rapid advance of modern industrial society — el vertiginoso desarrollo de la sociedad industrial moderna
with the advance of old age — según se va/iba envejeciendo
3) [of money]a) (=initial payment) anticipo m, adelanto mshe was paid a £530,000 advance for her next novel — le dieron un anticipo or adelanto de 530.000 libras por su próxima novela
b) (on salary)could you give me an advance? — ¿me podría dar un anticipo?
•
she got an advance on her salary — consiguió que le anticiparan parte del sueldoc) (=loan) préstamo m•
she rejected his advances — no hizo caso de sus insinuaciones6)in advance: to let sb know a week in advance — avisar a algn con ocho días de antelación
•
to book in advance — reservar con antelación•
the dish may be made in advance — el plato puede prepararse con anterioridad•
in advance of, to arrive in advance of sb — llegar antes que algnto be in advance of one's time — adelantarse a su época, estar por delante de su época
•
to pay in advance — pagar por adelantado•
to send sb on in advance — mandar a algn por delante•
thanking you in advance — agradeciéndole de antemano2. VT1) (=move forward) [+ time, date, clock] adelantar; (Mil) [+ troops] avanzar2) (=further) [+ plan, knowledge] potenciar; [+ interests] promover, fomentar; [+ career] promocionar; [+ cause, claim] promover; [+ person] (in career) ascender (to a)he has done much to advance our understanding of music — ha contribuido mucho a potenciar nuestros conocimientos musicales
3) (=put forward) [+ idea, opinion, theory] proponer, sugerir; [+ suggestion] hacer; [+ proposal] presentar; [+ opinion] expresarhe advanced the theory that... — propuso or sugirió la teoría de que...
4) (=hand over) [+ money] (as initial fee) adelantar, anticipar; (as early wages) adelantar; (as loan) prestar3. VI1) (=move forward) avanzar•
she advanced across the room — avanzó hacia el otro lado de la habitación•
to advance on sth/sb — (gen) acercarse a algo/algn, avanzar hacia algo/algnto advance on sth — (Mil) avanzar sobre algo
2) (=progress) [science, technology] progresar, adelantarse; [work, society] avanzar; [career] progresar; [person, pupil] hacer progresos, progresar; (in rank) ascender (to a)•
her film career was advancing nicely — su carrera cinematográfica progresaba bien or iba por muy buen camino•
despite his advancing years he was a good player — a pesar de su edad (avanzada) era un buen jugador3) (Econ) (=rise) [price] subir4.CPDadvance booking N — reserva f anticipada, reserva f por anticipado
advance booking office N — (Brit) taquilla f (de reservas or venta anticipada)
advance copy N — [of book] ejemplar m de muestra; [of speech] copia f (del discurso)
advance guard N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f ; (=mobile unit) brigada f móvil
advance man N — (US) (Pol) responsable de una campaña política
advance notice N — aviso m previo
meals can be provided with advance notice — con aviso previo, se preparan comidas
advance party N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f
advance payment N — anticipo m
advance publicity N — promoción f (antes del estreno, lanzamiento etc)
advance warning N — aviso m previo
* * *
I
1. [əd'væns, əd'vɑːns]a) \<\<person/vehicle/troops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
advance man o agent — (AmE Theat) agente m
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